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Day 1     Day 2

Agenda Day I August 4, 2003

8:00-9:15 AM Registration and Networking breakfast

9:15  Opening Remarks
Michael Stroud, Conference Chair

9:20-9:50  Entertainment Keynote: Fox Sports Case Study  Ballroom C/D

Wireless Sports Hits a Home Run
John Smelzer, FoxSports.com, Vice President, Business Development

Hear what happens when FOXSports.com and the major carriers teamed up to deliver a full suite of branded applications on wireless devices, including downloadable apps, SMS, MMS, WAP polling, video, video games, scores, stats, news, schedules, results, standings and near-real-time game trackers.

9:50-10:20  Sponsor Demos  Ballroom C/D
QUALCOMM Internet Services
blah!

10:25-11:15 Supersession Panel Ballroom C/D
Hot Content/Cool Devices
Games, music, movie promotions, ringtones, SMS and MMS, digital photos, push-to-talk, sports updates, dating services, weather, news, messaging, smart phones. We address strategies to build the business case to maximize revenue opportunities for handsets, devices and applications. What's getting the biggest bang in the market? What's falling flat? With the expanded line of devices including smart phones, PDAs, Palm, RIM, Treo, Pocket PCs and hybrids, what do consumers and enterprise customers prefer? What role will new services play in subscriber and revenue growth? How are devices going to change in the next year, and what new business opportunities will emerge? What applications are driving sales of devices and making money for carriers and developers?

• Albert Chu, PalmSource, Vice President, Business Development
• Ali Zanjani, Sprint, President Retail
• Nada Usina, Nokia, General Manager/ Director, Entertainment and Media
• Bill Davidson, QUALCOMM, VP Carrier Relations
• Cristy Swink, Cingular, Director, Data Product Management
• Moderator: Michael Stroud, Conference Chair, moderator

11:20-11:40 Networking Break/Product showcase open    Foyer

11:45-12:15  Enterprise Keynote     Ballroom C/D

Best Practices from America's Third Largest Corporation

How Wireless Strategies will Transform the Corporate Enterprise

Anthony (Tony) E. Scott, General Motors , Chief Technology Officer, Information Systems and Services

2:00-2:50  Supersession Panel       Ballroom C/D

Generating Revenue with Wireless Data Services
This year we finally saw the carriers' aggressive rollout of new wireless data and Internet services -- from corporate email to games to WiFi Hot Spots. We can begin assess the success of these services in the U.S and abroad as well as business models such as pay as you go, bundling, unlimited usage, subscription and advertising. How are carriers, content aggregators, content creators, chipmakers, service providers and software developers making money in a competitive marketplace? How will they differentiate their service offerings?  How are wireless services being deployed in both enterprise and consumer markets?

• Maurice Marks, HP, Chief Technical Officer, NSPBU
• Simon Pugh, Mastercard International, VP Infrastructure and Standards
• Jim Queen, Mobileway, VP US Operations
• Chip Hoffman, mBlox, CEO
• Moderator: Sue Marek, Wireless Week, Senior Editor
  
  

2:50-3:20 Sponsored Demos

• FieldRanger - Field Force Data Applications Now Ready for Small Businesses
• JP Mobile
• TeleCommunication Systems

3:20-4:10  Supersession Panel    Ballroom C/D

Defining the Wireless LANscape
Leaders in 802.11 and allied technologies sound off on the major trends, the most impressive technologies and the best products. What's the outlook for hot and cold spots?-What has been the consumer response and financial impact of this year's launch by T-Mobile, Starbucks, Boingo to monetize public access to Wifi technology in coffee houses, Boeing's initiative to provide high speed access in airplanes for road warriors.  What are the implications for 802.11a, b, g and i? Is there a role for 802.11 in telephony? How feasible is the creation of ``hybrid networks'' that combine 802.11 with technologies such as GPRS or Bluetooth?  

• Dave Hagan, Boingo Wireless, President
• Lovina McMurchy, Starbucks, Director of Wireless Services
• Peter Henry, National Semiconductor, Vice President Portable Power Products
• Moderator: Tom Rosch, InterWest Partners, General Partner

2:50-4:10  Developers' Workshop: Dialogue with Carriers and Device Makers
(Concurent with Wireless LANscape supersession) Hiro Room

Learn directly from carriers about what they are looking for in developers; resources, tools and SDKs; negotiating pricing structures; developing marketing plans; understanding business models; network deployment; industry standards; handset configurations; access to resources and support; opportunities for development of games, music and ringtones applications. 

Panel Discussion:

• Graeme Ferguson, Vodafone Global Content Services,
  Head of Business Development & Content
• Michael Gallelli, T-Mobile, Director of Content Acquistion
• Alex Bloom, Verizon Wireless, Associate Director Programming
• Jeremiah Zinn, Ericsson Mobility World, Head of Partnerships and Developer Services
• Mike Yuen, QUALCOMM, Director of BREW Developer Relations, Consumer Content & Applications
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President
  

4:20-6:15 

Afternoon Sessions include choice of Special Interest Forums or the Developers Workshop

•  Entertainment and Games: includes new and innovative content, games, ring tones, multimedia, news, sports, consumer messaging, payment and billing systems

•  Enterprise and Workplace Management: includes m-commerce, enterprise applications, workplace automation, fleet management, device management, enterprise messaging

•  Technology and IT Manager Business Solutions : includes systems integration, designing architecture, security and authentication, leveraging existing IT infrastructure to implement wireless; software and hardware considerations

•  Wireless LANscape for WiFi Solutions and 802.11 for private and public access: includes deployment, management, strategies, investments, and profit outlook for WLAN for private and public broadband access, the impact on enterprise, consumers, retail establishments and public spaces, battle among semiconductor makers for dominance of chipsets, ultra-wide-band technology

4:20-5:15 Breakout One   

Entertainment, Media and Games    Ballroom D

Wireless Games and Community Building

Europe and Asia have demonstrated that wireless games can make money and find a broad audience. Are these concepts transportable to the U.S.? What games work, and how does the equation change? What is making money and what doesn't?

Featured Presentation: m-Qube

• Michael Gallelli, T-Mobile, Director of Content Acquistion
• Brian Levin, Mobliss, President
• Steve Stanford, Boost Mobile, Executive Vice President
• Adrian Sexton, Lionsgate Entertainment, Business Development Director
• Mark Bures, blah!, Director - Corporate Development
• Moderator: Dan Scherlis, Wireless Gaming Review, Reporter
  
  

Enterprise and Workplace Management    Ballroom A

Messaging Services for Enterprise Applications

The rise of SMS, alerts, wireless email and other mobile text-messaging applications creates new opportunities to improve increase office efficiency and create new opportunities for Customer Relations Management. This session addresses issues for delivery, user interaction, workplace applications and assessing results.

• Martin Fichter, Siemens Information and Communication Mobile LLC
  Vice President, Product Management & Engineering
• Steve Owen, LogicaCMG, Vice President, Solutions Architect
• Michael Polak, Verisign, Senior Director for Marketing, Telecom
• Ananth Rao, JP Mobile, Executive Vice President
• Moderator: Brad Grob, Cambrix Partners, Principal
  

Technology and IT Business Solutions   Ballroom B

The Business Case behind Wireless Applications

When considering whether to implement wireless networks, what is the value of wireless applications? We discuss the business opportunities/benefits that wireless applications make possible. We view the market structure and how it is expected to change in the short term and long term.

Featured Presentation: Gearworks, "Roto-Rooter goes wireless"

• Laurie Hoyt, Nextel, Business Development Director
• Ronny Haraldsvik, Flarion, Sr. Director of Marketing Strategy
• Todd Krautkremer, Gearworks, Senior VP of Marketing and Business Development
• Don Spear, FieldRanger, CEO
• Moderator: Michael Copeland, Business 2.0, Senior Writer

Wireless LANscape for WiFi Solutions and 802.11 for private and public access

Capturing the Consumer for 802.11 Services   Hiro Room
Consumers represent a huge and growing percentage of 802.11 deployment in public places "Hotspots" on the ground and in the air.  We heard about recent launches of WiFi services at Starbucks, Borders, British Airways and airports. What are consumers buying, how much are they spending, what standards are they choosing, and what's the outlook for the market?  What has been the impact of using Wi-Fi services as part of a company's brand marketing campaign on adoption rates?  Where are the investment and business opportunities?

• Dr. Claaus Heise, T-Venture of America, Investment Director
• Robert Dietterle, Connexion by Boeing, CTO and CIO
• Greg Hayes, Wi-Fi Alliance Wi-Fi ZONE Initiative , Director
• Moderator: Bob Ferrari, Convergence Ventures, Managing Director
  
  

5:15 to 5:35 Networking Break /Product Showcase open


5:40 to 6:30 Breakout Two

Entertainment, Media and Games           Ballroom D
Messaging Services and Marketing

From simple SMS messages telling consumers their daily horoscope to digital greeting cards, images and peer-to-peer content-sharing -- we consider how consumers are reacting to an array of new messaging services. How are they being monetized and integrated into advertising campaigns? What are the technological challenges? Special emphasis on marketing to youth and Europe's messaging experience.

• Graeme Ferguson, Vodafone Global Content Services,
  Head of Business Development & Content
• Craig Dalton, Proteus, Director of Business Development
• Scott Newnam, GoldPocket Interactive, CEO
• Donna Campbell, Ericsson Mobility World, Executive Director
• Michael Troiano, m-Qube, Senior VP of Business Development
• Moderator: Ralph Simon, Chairman, Mobile Entertainment Forum
  

Wireless LANscape for WiFi Solutions      Ballroom A
Wireless Network Management

Enterprise IT managers, fighting a rear-guard action to secure and manage the quality of WANs and LANs, are seeking tools that are only now becoming available. We consider the nuts and bolts of creating a world-class wireless network, including the all-important question of security wireless networks. We review the state of wireless network security today, current best practices, and planning for the future.

• Craig Barratt, Atheros, President and CEO
• Lynn Lucas, Proxim, Director of Marketing, WLAN Division
• Doug Klein, Vernier Networks, CEO
• Moderator: Jonathan Atkin, RBC Capital Markets, Director

Technology and IT Business Solutions     Hiro Room
Security Implications

As worldwide deployments of WCDMA networks appear to be delayed from their original schedules, is a window of opportunity opening for alternate wide-area wireless networking technologies? What software infrastructure upgrades can be made to optimize the wireless data experience for existing and future wide-area wireless (cellular) networks? What are security challenges to deployment? How do you determine who gets access to information and services on the network? We address how to develop a mobile service delivery infrastructure while maintaining a good user experience and a cost-effective deployment platform.

• Barbara Kay, Sun Microsystems, Director of Marketing, Wireless Business Unit
• Brian Grayek, Computer Associates, Technology Strategist to the Office of the CTO
• Moderator: Cliff Raskind, Strategy Analytics, Director, Global Wireless Practice

Enterprise and Workplace Management    Ballroom B

Business Considerations When Deploying Applications and Devices

In today's economic climate, businesses will only adopt wireless applications if they can justify the cost.   First, we review the devices: Palm, RIM, Pocket PCs, PDA available for enterprise applications.  What is the most compelling operating system and software?

Then we explore the range of functions from simple to complex: broadband data exchange, calendar, contact management, phone directories, messaging alerts, customer relations management. Learn how your company can incorporate back-end solutions for significant savings to improve operations and selecting the best solution.

• Jeremy Geelan, Wireless Business and Technology Magazine, Editorial Director
• Norm Korey, VP, Wireless Services, IBM IGS
  
  

6:30 to 7:30 Cocktail Party and Product Showcase

8:00-10:00  Wireless Dealmakers Dinner for Deluxe Ticket Holders
Hosted by Konny Zsigo, WirelessDeveloper Agency,

and Michael Stroud, iHollywoodForum/MobileTech Forum .
Join us for a Hollywood style dinner designed specifically for networking and dealmaking in an elegant venue at the Hilton.

Open to all speakers, sponsors, carriers and attendees who purchase the Deluxe ticket package. Business attire please.

Day 1     Day 2

Keynote Speakers:

Larry Shapiro

Walt Disney Internet Group

Executive Vice President, Business Development
and Operations

"The Wonderful World of Disney, Anywhere, Anytime"

John Smelzer

FoxSports.com
Vice President, Business Development

"Wireless Sports
Hits a Home Run"

Anthony (Tony) E. Scott

General Motors
Chief Technology Officer, Information Systems

and Services

"How Wireless Strategies will Transform the Corporate Enterprise"

GOLD

SILVER

BRONZE

WIFI PROVIDERS

EXHIBITOR

DEALMAKERS DINNER

GAMESFEST DEMOS

MEDIA PARTNERS

Panel Speakers:

• Atheros Communications
  Craig Barratt, CEO
• AT&T Wireless
  Elizabeth Schimel, VP Business Development
• Airborne Entertainment
  Andy Nulman, President
• blah!
  Mark Bures, Director, Corporate Development
• BMI
  Scott Andrews, Sr. Director Internet Licensing
• Boingo Wireless, Dave Hagen, President
• Boost Mobile
  Steve Stanford,
  VP Marketing
• The Cambrix Group
  Brad Grob, Managing Partner
• Cingular Wireless

  Mark Nagel
• Computer Associates
  Brian Gralek,
  Technology Strategist to the Office of the CTO
• Connexion by Boeing
  Robert Detterle, CTO and CIO
• Consumer Electronics Association
  Stephen Gates,
  Sr. Director Communications
• Convergent Ventures
  Robert Ferrari, Managing Director
• CDMA Development Group
  Terry Yen, Asia Pacific Director
• dotPhoto
  Glenn Paul, President
• EMI Recorded Music
  Ted Cohen, Senior VP Digital Delivery and Distribution
• Ericsson Mobility World
  Donna Campbell, Executive Director
• Ericsson Mobility World
  Jeremiah Zinn,
  Head of Partnerships and Developer Services
• FaithWest
  Carolynne Schloeder, Executive VP
• FieldRanger
  Don Spear, CEO
• Flarion Technologies

  Ronny Haraldsvik

  Sr. Director of Marketing Strategy
• Gearworks
  Todd Krautkremer, Senior VP of Marketing and Business Development
• Goldpocket Interactive
  Scott Newnam, CEO
• Hollywood Reporter
  Chris Marlowe, Associate Editor,
  New Media/Tech
• HP
  Maurice Marks, CTO, Network and Service Provider Business Unit
• IBM
  Norm Korey, VP, Wireless Services, IGS
• Jamdat Mobile
  Minard Hamilton
  Sr. VP of Corporate Alliances and Sales
• JP Mobile
  Ananth Rao, Executive Vice President
• LA Times
  Jon Healey, Technology Reporter
• LightSurf Technologies
  Robin Nijor, VP Marketing and Sales
• Lionsgate Entertainment
  Adrian Sexton, Business Development Director
• LogicaCMG
  Steve Owen,

  Vice President, Solutions Architect
• m-Qube
  Michael Troiano, Senior VP Business Development
• Mastercard International
  Simon Pugh, VP Infrastructure and Standards

• Maverick Records
  Jeremy Welt, Head of New Media
• mBlox
  Chip Hoffman, CEO
• mForma
  Christophe Watkins, Vice President Content
• Mobliss
  Brian Levin, President
• MobileWay
  Patrice Peyret, CEO
• Motorola
  Walt Petticrew,
  Marketing Manager, Wireless & Broadband
• Moviso (Vivendi Universal)
  Shawn Conahan, President
• National Semiconductor
  Peter Henry, Vice President Portable Power Products
• Newline Cinema
  Gordon Paddison, Senior Vice President, Worldwide Interactive Marketing
  and Business Development
• News Corp.
  Lucy Hood, Sr. VP News Content
• Nextel
  Robert Ewald, Sr. Director Wireless Data Services
• Nextel
  Laurie Hoyt, Business Development Director
• Nokia
  Nada Usina
  General Manager/ Director, Entertainment and Media

• PalmSource
  Albert Chu, VP Business Development
• Proteus
  Craig Dalton, Director of Bus. Development
• Proxim
  Lynn Lucas, Director of Marketing, WLAN Division
• QUALCOMM
  Bill Davidson, VP Carrier Relations
• QUALCOMM

  Mike Yuen, Director of BREW Developer Relations, Consumer Content & Applications
• Research in Motion (RIM)
  David Werezak
  VP Marketing
• Siemens Information and Communication Mobile LLC

  Martin Fichter,

  Vice President, Product Management & Engineering
• Sprint
  Ali Zanjani
  President Retail