Day 1     Day 2

Agenda Day II

8:30-9:15 am Networking breakfast

9:15-9:45 Entertainment Keynote  Ballroom C/D

Larry Shapiro, Executive Vice President, Business Development
and Operations, Walt Disney Internet Group

"The Wonderful World of Disney, Anytime, Anywhere.."

9:45-10:15  Sponsored Demos Ballroom C/D

• Musikube
• Mobileway
• TeleCommunication Systems

10:20-11:05  Supersession Panel Ballroom C/D
Hollywood Unwired
Hollywood studio's top mobile dealmakers discuss what they've bought, how they're deploying mobile services, promotions and advertising, who they're most interested in working with, and what has been the response rate for services launched this past year. Learn how to negotiate deals with Hollywood studios and publishers, and the role of the developer or technology vendor in negotiations between Hollywood studios and carriers.

• Lucy Hood, News Corp., Sr. VP Content
• Gordon Paddison, Newline Cinema, Sr. VP, Worldwide Interactive Marketing
  and Business Development
• Rio Caraeff, Sony Pictures Digital, VP Wireless Services
• Elizabeth Schimel, AT&T Wireless, VP, Business Development
• Doug Dyer, THQ Wireless, General Manager
• Moderator: Chris Marlowe, Hollywood Reporter, Associate Editor Tech/New Media

11:10-11:30 Networking Break/Product showcase open

11:30-12:20  Supersession Panel
The Record Business: New Revenue Streams from Wireless?
Music industry's top new media strategists are optimistic about consumer demand for for wireless delivery of music and are announcing carrier deals. Learn about deals in progress; consumer response; and new business opportunities for wireless distribution channels for music content, services and licensing; digital rights management and peer to peer networking.

• Ted Cohen, EMI Recorded Music, Senior VP Digital Delivery and Distribution
• Michael Nash, Warner Music Group, Sr. VP Internet Strategy
• Thomas Gewecke, Sony Music Digital Services, Sr. VP Business Development
• Jeremy Welt, Maverick Records, Head of New Media
• Ashley Heather, Musikube, CEO
• Moderator: Jon Healey, Los Angeles Times, Technology Reporter

2:30-3:20  Supersession Panel Ballroom D
Working in Real Time: Instant Messaging, Push to Talk® and Other Immediate Alternatives

Industry leaders discuss the next-generation applications and devices, and what new business opportunities they will create. As carriers make available state, presence and location information, next generation apps will become smarter and more vertical. For instance, push to talk enables users to talk with one or more people on the network by pushing a button.   Instant messaging allows cross carrier chats between office and mobile workers. What will carriers, device manufacturers and infrastructure vendors do to standardize access?  How will carriers offer this service or similar services? What new types of devices are the handset makers now developing?  Includes: multimedia, messaging, devices, 2.5G and 3G, wireless LANs, smart phones.

• Wade Vesey, Sonim Technologies, Chief Marketing Officer
• Robert Ewald, Nextel, Sr. Director Product Management
• David Werezak, Research in Motion (RIM Blackberry), VP Marketing
• Sam Samra, CDMA Development Group, Senior Director Technical Programs
• Moderator: Jeremy Geelan, Wireless Business & Technology Magazine, Editorial Director
  

3:30-5:30

Afternoon Sessions include choice of Four Special Interest Forums

1. Entertainment and Games: includes content, games, ring tones, multimedia, news, sports, consumer messaging, payment and billing systems.

2. Enterprise and Workplace Management: includes m-commerce, enterprise applications, workplace automation, fleet management, device management, enterprise messaging.

3. Developers Workshop : includes tools, strategies and for developing games, multimedia and messaging applications; working with BREW and JAVA, managing carrier relationships; what carriers want from developers; negotiating licenses; pricing structures; how to generate revenue

4. Technology and IT Manager Business Solutions : includes systems integration, designing architecture, security and authentication, leveraging existing IT infrastructure to implement wireless; software and hardware considerations

3:30-4:20

Entertainment, Media and Games
Music, Songs, and Ringtones Ballroom C
Ringtones have emerged as one of wireless entertainment's biggest cash cows for the carriers. We examine the existing business, as well as prospects for new entrants such as polyphonic, MIDI and graphical ringtones. We also consider how music is being wedded to cell phones through FM radio and MP3 player attachments, and look at the near future of wideband music.

Featured Presentation: Mobile Fun and Games

• Shawn Conahan, Moviso, President
• Dan Chaffee, Mobile Fun and Games, VP Marketing
• Carolynne Schloeder, FaithWest, Executive Vice President
• Andy Volanakis, Sprint, General Manager, Ringtones, Screen Savers, Music, PCS Division
• Benny Arbel, Comverse, Sr. Director of Comverse Fun Division
• Moderator: Scott Andrews, BMI, Sr. Director Internet Licensing

Enterprise and Workplace Management
Mobilizing Sales, Customer Service, Fleet Management, and the Back Office Ballroom D
We consider specific solutions for taking a range of company activities wireless, with an eye toward saving time and money. Topics considered include tapping corporate databases, updating inventories, filling out electronic sales and customer service forms in the field, and the comparative advantages of wireless web-based access vs. messaging based applications. We’ll also assess the role of 802.11 technology, Bluetooth and other emerging wireless technologies.

Case Studies and Discussion on Deployment Considerations
Alan Gould, Westlake Software, CEO

• Valley Couriers
  Description of wireless services resulting in increased efficiency and and cost savings on Nextel networks for managing, tracking and deployment of courier service employees linked with website.
  
• California Power

  This case study describes how several vendors, including Westlake Software, Inc., have teamed together to provide a wireless monitoring and notification system for California to help prevent power outages. This program save dthe state more than $100,000,000 and help aggregate power to over 1,000,000 homes. The combination of software, wireless service, devices, and the cooperation of several hundred of the largest power users in the state are working together right now to help prevent costly rolling blackouts.  

  
  
  

Developer Workshop:  Dialogue with Publishers    Ballroom B
3:30-5:30  (This is an extended two hour roundtable session) 

Panel Discussion:

• Chris Erickson, Tira Wireless, President and COO
• Andy Nulman, Airborne Entertainment, President
• Doug Dyer, THQ Wireless, General Manager
• Minard Hamilton, Jamdat Mobile, Sr. VP of Corporate Alliances and Sales
• Christophe Watkins, mForma, VP Content
• Scott Orr, Sorrent, CEO
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President

Topics Covered Include:

• Fighting for deck placement
  Depending upon who you talk to, you get vastly different stories on whether or not the wireless gaming and entertainment business will be dominated by only branded properties brought by the big publishers or a sea of consumer choice supported by hundreds of individual developers and micro-publishers. Some would have you believe that the carriers decks will close up with giant “no thank you” to all but the largest publishers & distributors. What’s the truth? .
• Port and More Port
  As more and more handsets enter the market and carriers launch with their favorite models, wireless developers are forced to manage a huge array of devices with varying capabilities, screen sizes, memory, processor performance, and quirks in their technology compliance

• Wireless Software Piracy and Digital Rights Management
  Theft is beginning to happen already. Little websites posting ripped-off J2ME apps, ringtones, graphics, and more. Does the wireless industry have a watchdog group? How big is the problem and what are the carriers & phone manufacturers doing to fix it before everyone in the value chain is out of business?

• The promise of the wireless, multiplayer gaming experience

  On whose server, exactly? Since the beginning of our the wireless gaming industry there has been the almost universal sentiment that the single-player downloadable game app is a temporary phenomenon, soon to be replaced by multiplayer titles. However, this has been slow to evolve and there appears to be no convergence to standards as carriers and publishers seek to deploy proprietary solutions. Should developers bother with multiplayer?

• Emerging Business Models
  Understanding the real value of publishing: brand management; distribution and marketing; royalties, tracking, and payment. Everything you need to know to negotiate a fair deal in today's marketplace.

4:30 to 5:20
Entertainment, Media and Games
Multimedia, Imaging, Graphics and Devices   Ballroom B

How have consumers responded to new services for MMS, digital imaging, music, video and other next-generation mobile content including adult entertainment content? Has sending digital photos via cell phones taken off? What was the impact of news coverage of the war in Iraq for wireless news and content?

What is the role of devices in selling these services? . We also consider the impact of broadband wireless technologies -- 2.5G and 3G -- on sales.

• Glenn Paul, dotPhoto, President
• Robin Nijor, LightSurf Technologies, VP Marketing and Sales
• Walter Petticrew, Motorola, Marketing Manager, Wireless & Broadband
• Jason Tucker, Falcon Foto, President, and Managing Partner of Playa Solutions, (Adult Entertainment Content Provider)
• Michael Kurtzman, Versaly Entertainment, VP sales and marketing
• Kathleen Peters, PacketVideo, VP of Embedded Solutions Worldwide
• Moderator: Stephen Gates, CEA, Sr. Director Communciations

4:30 to 5:20
Enterprise and Workplace
Scalable Location-based Applications Ballroom D

High-accuracy location technologies like GPS (Global Positioning Systems) and TDOA (Time Difference of Arrival) are revolutionizing how cellular phones and other mobile devices are used for both consumer and enterprise applications -- mobile commerce, information services, mobile gaming, fleet management, telematics, sales force automation, navigation, and asset
tracking. This panel will look at state-of-the-art location technologies, current LBS (location-based services) deployed around the world, as well as review future markets for consumer and enterprise LBS.

• Padraic Moore, True Position, Director of Application Partnerships
• Paul Obsitnik, TeleCommunication Systems, Vice President - Marketing
• Trish Mahlum, Navigation Technologies, Marketing Director
  

Conference Ends 5:30

Day 1     Day 2

GOLD

SILVER

BRONZE

WIFI PROVIDERS

EXHIBITOR

DEALMAKERS DINNER

GAMESFEST DEMOS

MEDIA PARTNERS

Panel Speakers:

• Atheros Communications
  Craig Barratt, CEO
• AT&T Wireless
  Elizabeth Schimel, VP Business Development
• Airborne Entertainment
  Andy Nulman, President
• blah!
  Mark Bures, Director, Corporate Development
• BMI
  Scott Andrews, Sr. Director Internet Licensing
• Boingo Wireless, Dave Hagen, President
• Boost Mobile
  Steve Stanford,
  VP Marketing
• The Cambrix Group
  Brad Grob, Managing Partner
• Cingular Wireless

  Mark Nagel
• Computer Associates
  Brian Gralek,
  Technology Strategist to the Office of the CTO
• Connexion by Boeing
  Robert Detterle, CTO and CIO
• Consumer Electronics Association
  Stephen Gates,
  Sr. Director Communications
• Convergent Ventures
  Robert Ferrari, Managing Director
• CDMA Development Group
  Terry Yen, Asia Pacific Director
• dotPhoto
  Glenn Paul, President
• EMI Recorded Music
  Ted Cohen, Senior VP Digital Delivery and Distribution
• Ericsson Mobility World
  Donna Campbell, Executive Director
• Ericsson Mobility World
  Jeremiah Zinn,
  Head of Partnerships and Developer Services
• FaithWest
  Carolynne Schloeder, Executive VP
• FieldRanger
  Don Spear, CEO
• Flarion Technologies

  Ronny Haraldsvik

  Sr. Director of Marketing Strategy
• Gearworks
  Todd Krautkremer, Senior VP of Marketing and Business Development
• Goldpocket Interactive
  Scott Newnam, CEO
• Hollywood Reporter
  Chris Marlowe, Associate Editor,
  New Media/Tech
• HP
  Maurice Marks, CTO, Network and Service Provider Business Unit
• IBM
  Norm Korey, VP, Wireless Services, IGS
• Jamdat Mobile
  Minard Hamilton
  Sr. VP of Corporate Alliances and Sales
• JP Mobile
  Ananth Rao, Executive Vice President
• LA Times
  Jon Healey, Technology Reporter
• LightSurf Technologies
  Robin Nijor, VP Marketing and Sales
• Lionsgate Entertainment
  Adrian Sexton, Business Development Director
• LogicaCMG
  Steve Owen,

  Vice President, Solutions Architect
• m-Qube
  Michael Troiano, Senior VP Business Development
• Mastercard International
  Simon Pugh, VP Infrastructure and Standards

• Maverick Records
  Jeremy Welt, Head of New Media
• mBlox
  Chip Hoffman, CEO
• mForma
  Christophe Watkins, Vice President Content
• Mobile Fun and Games
  Dan Chaffee, VP Marketing
• Mobliss
  Brian Levin, President
• MobileWay
  Patrice Peyret, CEO
• Motorola
  Walt Petticrew,
  Marketing Manager, Wireless & Broadband
• Moviso (Vivendi Universal)
  Shawn Conahan, President
• National Semiconductor
  Peter Henry, Vice President Portable Power Products
• Newline Cinema
  Gordon Paddison, Senior Vice President, Worldwide Interactive Marketing
  and Business Development
• News Corp.
  Lucy Hood, Sr. VP News Content
• Nextel
  Robert Ewald, Sr. Director Wireless Data Services
• Nextel
  Laurie Hoyt, Business Development Director
• Nokia
  Nada Usina
  General Manager/ Director, Entertainment and Media

• PacketVideo
  Kathleen Peters, VP of Embedded Solutions Worldwide
• PalmSource
  Albert Chu, VP Business Development
• Proteus
  Craig Dalton, Director of Bus. Development
• Proxim
  Lynn Lucas, Director of Marketing, WLAN Division
• QUALCOMM
  Bill Davidson, VP Carrier Relations
• QUALCOMM

  Mike Yuen, Director of BREW Developer Relations, Consumer Content & Applications
• Research in Motion (RIM)
  David Werezak
  VP Marketing
• Siemens Information and Communication Mobile LLC

  Martin Fichter,

  Vice President, Product Management & Engineering
• Sprint
  Ali Zanjani
  President Retail