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Day I | Day II
Agenda
Day I; April 16, 2002
8:30
AM Registration
9:15 AM Opening Remarks
Michael Stroud, Conference Chair
9:30 AM Keynote and Presentation
Stephen Carter, President and CEO,
Cingular Wireless
10:00 AM Spotlight Demo Silver Sponsors
Portal Software and Logotec Engineering
10:30 AM Keynote Executive Panel
3G: Ready for Showtime?
Most major U.S. carriers — Verizon, Sprint, AT&T —
are unveiling 3G networks this spring. Is there a actually a market?
What can the U.S. learn from the European and Asian experience?
Confirmed Panelists:
Dave Murashige, VP, Wireless Networks Strategic Marketing Nortel
Networks
Art Feather, Marketing Manager, Mobile Wireless Group, Cisco Systems
Gerhard Faisol, President and CEO, Eurotechnology
Ed Valdez, Director of Marketing Wireless Systems Division, Motorola
Lars Nilsson, Director Strategic Marketing, Ericsson
Moderator: Michael Stroud, iWirelessWorld
11:20
Networking Break/Product showcase open
11:50 Breakout Sessions
Wireless
Games and Community Building. Europe and Asia have
demonstrated that wireless games can make money and find a broad
audience. Are these concepts transportable to the U.S.? What games
work, and how does the equation change in a broadband wireless environment?
Confirmed Panelists:
Andy Nulman, CEO, Airborne Entertainment
Doug Dyer, General Manager Wireless Division, THQ Interactive
Mitch Lasky, CEO, Jamdat Mobile
John Grotland, Director of Business Development, North America,
Digital Bridges
Moderator: P. Brennan Hayden, Jr., Vice President, WirelessDeveloper,
Inc.
Building
the Infrastructure. As worldwide deployments of WCDMA
networks appear to be delayed from their original schedules, is
a window of opportunity opening for alternate wide-area wireless
networking technologies? What software infrastructure upgrades can
be made to optimize the wireless data experience for existing and
future wide-area wireless (cellular) networks?
Confirmed Panelists:
Lars Johnson, Director, Business Development, Flarion
Richard Schaefer, Segment Manager, Enterprise Wireless Infrastructure,
Sun Microsystems
Jeff Cohen, Chief Marketing Officer, iKnowledge
PK Prasanna, President and Chief Operating Officer, Flash Networks,
Inc.
Moderator: John Bucher, Vice President Research Analyst,
Gerard Klauer Mattison and Co.
Monetizing Wireless Content and Applications.
The Internet bust demonstrated that it's possible
to validate a technology and build a loyal customer base -- and
still go out of business. What must wireless application and content
developers do to avoid a similar fate? Who's demonstrated that you
can make money in this space?
Confirmed
Panelists:
Sanjay Swamy, Sr. Dir. of Market Development, Portal Software
Teddy Mattox, Dir of Business Development, Consumer Reports Online
John Arnold, EVP Wireless Strategic Planning, InfoSpace
Laurie Hoyt, Business Development Director, Internet and Wireless
Services, Nextel
Ebrahim Keshavarz, Digital World Services Corp., EVP Sales and Marketing
Michael Pazzani, CEO, AdaptiveInfo
Moderator: Michael Stroud, iWirelessWorld
12:45 Lunch, sponsored by V-star 1KTV and iKnowledge
2:00 PM Keynote Speaker
David Nagel, President and CEO, Palm, Platform Solutions Group
2:45 PM Spotlight Demos
Starfish Software, Eyematic, Digital World Services, Autodesk Locations
Services, Openwave, AdaptiveInfo
3:45 PM Keynote executive panel
Hollywood Unwired. Senior
entertainment and music executives weigh in on their wireless strategies,
who they're partnering with and what they're most excited by.
Confirmed Panelists:
Gordon Paddison, Sr. VP Interactive Marketing and Worldwide Business
Development, New Line Cinema
Lucy Hood, Senior Vice President, Content, News Corp.
Etesh Mangray, VP Business Development Disney Internet Group
Rio Caraeff, Vice President Wireless Services, Sony Pictures Digital
Entertainment
Ted Cohen, VP, New Media, EMI Recorded Music
Moderator: Michael Stroud, iWirelessWorld
4:30
PM Networking Break/Showcase Open
5:00 Breakout Sessions
PDAs,
Handheld Devices and Hybrids
What role will PDAs and hybrids play in the emerging
world of wireless content and applications? Is there room for multiple
hardware and software standards, or will some competitors be force
out of the market?
Confirmed Panelists:
Scott Long, Director, North American Carrier Sales,
Handspring
Jim Bertlesman, National Account Manager, Research in Motion (RIM)
Danni Gladden-Green, Strategic Marketing, Wireless Terminals Business
Unit, Texas Instruments
Diane Law, Director of Product Development, Starfish Software
Mike Taylor, Director of business Development, Octave Communications
Moderator: Elizabeth Douglass, Telecommunications Reporter,
Los Angeles Times
Music
and Video, Unplugged. What's the outlook for streaming,
wireless content? What platforms will it occur over? Can it be monetized?
Who stands to dominate the space?
Confirmed Panelists:
Frank Casanova, Director, QuickTime Product Marketing, Apple
Raviv Pablo, Senior Director, Product Technologies and Marketing,
Emblaze Systems
Jeremy Welt, Head of New Media, Maverick Records
Dann Wilkens, VP Marketing, PacketVideo
Steve Fowler, President and CEO, V-star 1KTV
David Brudnicki, Director, Emerging Technology and Architecture,
Mobile Multimedia Services, AT&T Wireless
Moderator: Chris Marlowe, Technology Reporter, The Hollywood
Reporter
Short-range Wireless: Whither Wireless
LANs, Bluetooth and Other Short-Range Technologies?
What's the likely consumer and enterprise adoption curve for 802.11b
and 802.11a? Is Bluetooth finally catching fire? We examine and
evaluate the range of potential applications for short-range wireless
- from enterprise applications to wirelessly downloading songs in
coffee shops.
Confirmed Panelists:
Simon Ellis, Mobile Evangelist, Mgr of Strategic Marketing, Intel
Mobile Platform Group
Ralph Petroff, CEO, Time Domain
Maria Khorsand, President, Ericsson Technology Licensing/Bluetooth
Tom Pocsis, President and CEO, Anycom
Tapio Anttila, Co-Founder and VP Business Development, Crisp Wireless
Moderator: Dr. Mark Ollila, MediaTeam, Oulu University, Finland
5:45
- 7:30pm Product Showcase open; cocktail reception.
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