9:00 - 9:15am - Ballroom C

Welcome   

9:15 - 10:00am - Ballroom C

Spinning the Global Web: A Spider-Man 2 Wireless Case Study

Rio Caraeff
Sony Digital Entertainment Networks
VP Wireless Services

Sony Pictures Mobile will outline the global Spider-Man 2 wireless entertainment program and discuss lessons learned and key success highlights.

10:00 - 10:30am - Ballroom C

Visually Rich Multimedia - The Future of Cell Phones

With the growing popularity of cell phones as imaging devices the demand for high-quality video and digital still camera functionality has pushed the handset to be more than a device dedicated to talk time. Add the insatiable demand for interactive entertainment such as games and suddenly the cell phone emerges as a platform dedicated to multimedia.

• NVIDIA, Phil Carmack, Vice President and General Manager Handheld Devices

10:30 - 11:20am - Ballroom C

Catching the Next Wireless Wave    

What were the hottest wireless applications of the last six months, and what holds the most promise in the second half? What were the flops? Are American wireless networks getting up to snuff? Does SMS have legs in the U.S.? What's the future for hybrid WiFi/cellular networks? What does Treo do for an encore? We consider the biggest questions facing wireless data.

• Sprint PCS, John Burris, Director, Wireless Data Services
• Hewlett Packard, Philip McKinney, VP and CTO, Networks & Service Provider Solutions
• Rogers Wireless Inc., David Neale, Vice President, New Product Development
• Texas Instruments Inc., Danni Gladden-Green, Strategic Marketing Manager, Wireless Business Unit
• InphoMatch, Michael Kurtzman, VP Media and Entertainment
• Moderator: Michael Stroud, Conference Chair

11:45- 12:35pm - Ballroom C

Beyond 3G: Next-Generation Wireless Entertainment

While ring tones, screen savers and games have been the primary revenue drivers in the mobile entertainment arena, a new wave of third generation mobile entertainment services are on the horizon. This panel will explore these new services from the content provider and carriers that will deploy these services. From video-on-demand services, news and data, wireless 3D gaming, real-time streaming content and video messaging, these new services will take mobile entertainment to the next level and in turn yield significant revenue opportunities for wireless carriers. Hear and see these services demonstrated for the first time by the pioneering companies in this area.

• m-Qube, Mark Grindeland, Executive Vice President, Marketing
• America Online Inc., Maan Ramahi, Executive Director, Mobile Products and Digital Media Services
• Packet Video, Alesia Gainer, Vice President, Business Development
• NVIDIA, Philip Carmack, Vice President and General Manager of Handheld Products
• Moderator: Michael Stroud, Conference Chair

* Featured Presentation: GoComics

11:45 - 12:35 - Ballroom B

What Drives Corporate Adoption and Enterprise Applications?

For the last five years, market research firms have declared this the year of enterprise adoption for wireless applications and services. Has Corporate America finally moved out of the pilot phase to full scale deployment? On this panel, you will get the answer first hand from the wireless carriers, software providers and CIO's from leading Fortune 100 companies. Have mobile enterprise deployments moved beyond messaging? And what are the remaining technical hurdles left to overcome before mobile enterprise deployments become pervasive.

• Seven, Bill Nguyen, Chief Executive Officer
• Visto, Brian Bogosian, Chairman, President and CEO
• Xpherix, Nick Walker, President and Chief Executive Officer
• Verizon Wireless, John Maschenic, Associate Director, Vertical Data Sales
• Orange, Iliya Rybchinsky, Director, Strategy and Planning
• Moderator: Sue Marek, Wireless Week

* Featured Presentation: Verizon Wireless

12:45 - 2:30 - Ballroom B

Gamesfest Lunch Program and Focus Group

Showing the Best Games and Applications

Present your game, application and/or service to key decision-makers and a panel of consumers from carriers, handsets and publishers, and voted on in an American Idol-style competition. SMS votes give the audience award immediately.

GamesFest Demos:

Buongiorno

Skycore
Netomat
Alphabit

Judges:

• John Burris, Sprint PCS, Director of Wireless Data Services
• Barton George, Sun Microsystems Inc., Group Manager for java.com
• David Neale, Rogers Wireless Inc., Vice President, New Product Development

Consumer Focus Group

College students and consumers discuss their perceptions about buying mobile services and content, and attitudes towards carriers. Learn what consumers think about downloadable mobile services—games, music, ringtones, data, news, SMS, messaging, billing plans and how much they are willing to pay for these services.

2:30 - 2:50 - Ballroom C

New Mobile Revenue Stream: Wireless VoIP

Wireless VoIP is gaining mindshare. Where does Wireless VoIP fit in? What do Mobile firms need to do to ride the VoIP wave? New revenue, increased leverage of network assets, reaching new markets, and offering customers a superior value proposition are some of the benefits available to mobile firms offering wireless VoIP. Offering compelling, comprehensive bundles including wireless VoIP can increase stickiness as well as ARPU from the one-stop shop mobile provider. To fast-track this revenue stream, the mobile carrier (or MVNO) can offer retail-branded mobile plus broadband data via key alliances with VoIP providers, directly reselling VoIP, or reselling fixed line wireless. This requires expedited enabling of complex operational support systems to sell, handle & provision orders, self-service, and updated customer care as well as converged billing, mediation and rating. Join us for a discussion of the implications and case study on Comcast VoIP.

• Cymbal Corporation, Arthur Musgrove, Vice President Telecom Services

2:50 -3:45 - Ballroom C

Wireless Gaming Takes Off

First generation wireless games were a retrospective to the pocket games of the 70's. With the increase in color screen adoption and advanced graphics and processing capabilities, wireless gaming is taking on a new complexion akin to their console counterparts. And many of the leading video console gaming companies are getting in the game. This panel explores what's hot in wireless gaming, multiplayer gaming and consumer response. 

• Moderator: WirelessDeveloper Agency, Konny Zsigo, President
• Rogers Wireless Inc., David Neale, Vice President, New Product Development
• Eurotechnology Japan K.K., Gerhard Fasol, President
• Nextel, Eileen Mercilliott, Director, Digital Media
• NVIDIA, Philip Carmack, Vice President and General Manager of Handheld Products
• Blue Lava Wireless, John Ray, Vice President, Business Development
• Buddiez Inc., Wataru Kageyama, President and Chief Executive Officer

2:50 - 3:45 - Ballroom A

Messaging Services for Enterprise Applications

The rise of SMS, alerts, wireless email and other mobile text-messaging applications creates new opportunities to improve increase office efficiency and create new opportunities for Customer Relations Management. This session addresses issues for delivery, user interaction, workplace applications and assessing results.

• LogicaCMG, Steve Owen, Vice President, Solution Architecture
• HeyAnita, Mark Willingham, Vice President, Marketing
• Bitstream, Anna Chagnon, President and Chief Executive Officer
• PangolinSMS, William Benner, President
• Moderator: Mobile Enterprise Alliance, Daniel Taylor, Managing Director

*Featured Presentation: Bitstream Inc.

2:50 - 3:45 - Hiro Room

The Great Mobile Operating Systems Debate

Worldwide mobile phone sales broke the one billion mark last year and the volume of new handsets being released is at a feverish pace. Mobile handset manufacturers struggling to keep pace with the market demand and evolving mobile standards and technology integration are pushing most handset makers to move away from internal OS development to third party OS suppliers. Symbian has taken an early lead in the mobile OS race but Microsoft and PalmSource are gaining momentum and the proliferation of Java in mobiles has also created an opportunity for a Linux/Java combo to vie for position. Additionally, smart phones are now the fastest growing segment of the mobile phone market. And the intense competition between mobile operating system companies and handset makers has led to a flurry of new devices in a range of price points and form factors. Let the great OS debate begin!

• Palm Source, Charlie Tritschler, Vice President, Product Marketing
• Microsoft, Mike Wehrs, Directors of Standards and Technologies
• Symbian, Jerry Panagrossi, Vice President, U.S. Operations
• Moderator: Zelos Group, Seamus McAteer, Managing Partner and Senior Analyst

2:50 - 3:45 - Ballroom B

Location Enable Existing Applications

Develop a NEW location based application that will set the wireless industry on its ear! That's one way to go. Another way is to examine the most popular wireless applications available today and location enable them. Applying location relevant information to applications that we use everyday like contact lists, organizers, games, e-commerce, MMS and SMS messaging offer added value to the user and provide the carrier with a means of upselling existing data customers to higher revenue services. Developers wishing to capitalize on the burgeoning wireless LBS market will receive insight from NAVTEQ and other experts on tools needed and key factors to consider.

• NAVTEQ, Steve Hagan, Senior Marketing Manager

4:00 - 5:00 - Ballroom B

From Wireless Music to Visual Radio

The music industry is optimistic about consumer demand for wireless delivery of music and are constantly announcing new carrier deals. Ringtones and ringbacks have emerged as one of wireless entertainment's biggest cash cows for the carriers. We examine the existing business, as well as prospects for new entrants such as polyphonic, MIDI and graphical ringtones. We also consider how music is being wedded to cell phones through FM radio and MP3 player attachments, and look at the near future of visual radio.  Learn about deals in progress; consumer response; and new business opportunities for wireless distribution channels for music content, services and licensing; digital rights management and peer to peer networking.

• Warner Bros. Records, Jeremy Welt, Vice President, New Media
• Virgin Mobile USA, Peter Lurie, Vice President, General Counsel
• Infospace Mobile, Mark Levy, Vice President of Content
• 9 Squared Inc., James Eberhard, Founder and Chief Executive Officer
• Zingy, James Finn, Vice President, Business Development
• Moderator: Sound Input, Jill Johnson, Principal

*Featured Presentation: m-Qube

4:00 - 5:00 - Ballroom C

The Media is the Message

News and information are becoming a driving force in mobile data adoption -- both because consumers find the content compelling and because text data is easily deployed on mobile networks. Now, news services are becoming more graphically rich as photos and video are incorporated into the mix. What does the future hold?

• Moderator, Ken Radio, Ken Rutkowski
• GoComics, Fabrice Florin, Managing Director
• Versaly Entertainment, Ric Eittreim, Vice President, Business Development
• Buongiorno UK, Paul Lanzarotti, Vice President of Business Development
• CBS MarketWatch Information Services, Adam Ritter, Vice President Wireless
• Solid Information Technology, Pekka Parnanen, Director, Channel Development
  and Alliance Strategy

*Featured Presentation: Versaly Entertainment

4:00 - 4:30 - Hiro Room

New Mobile Revenue Stream: Wireless VoIP

Wireless VoIP is gaining mindshare. Where does Wireless VoIP fit in? What do Mobile firms need to do to ride the VoIP wave? New revenue, increased leverage of network assets, reaching new markets, and offering customers a superior value proposition are some of the benefits available to mobile firms offering wireless VoIP. Offering compelling, comprehensive bundles including wireless VoIP can increase stickiness as well as ARPU from the one-stop shop mobile provider. To fast-track this revenue stream, the mobile carrier (or MVNO) can offer retail-branded mobile plus broadband data via key alliances with VoIP providers, directly reselling VoIP, or reselling fixed line wireless. This requires expedited enabling of complex operational support systems to sell, handle & provision orders, self-service, and updated customer care as well as converged billing, mediation and rating. Join us for a discussion of the implications and case study on Comcast VoIP.

• Cymbal Corporation, Arthur Musgrove, Vice President Telecom Services

4:00 - 5:00 - Ballroom A

Developer Workshop for Entertainment Applications

Dialogue with Publishers, Chipmakers and Handset Makers for Games, Music and Entertainment

Chaired by Konny Zsigo, President, WirelessDeveloper Agency
Learn directly from carriers and device makers about what they are looking for in developers; resources, tools and SDKs; negotiating pricing structures; developing marketing plans; understanding business models; network deployment; industry standards; handset configurations; access to resources and support; opportunities for development of games, music and ringtones applications.

• Mforma Group Inc., Matt Edelman, Senior Vice President Head of Licensing
• Rogers Wireless Inc., David Neale, VP New Product Development

• Sorrent, Jill Braff, Vice President, Marketing

• QUALCOMM Internet Services, Aaron Bernstein, Product Manager, BREW Developer Relations 
• Moderator: Wireless Developer Agency, Konny Zsigo, President

5:00 - 5:20 - Foyer

Networking and Product Showcase

5:30 - 6:30 - Ballroom C

Multimedia, Imaging, Graphics and Cameraphones  

How have consumers responded to new services for MMS, digital imaging, music, video and their next-generation mobile content including adult entertainment content? Has sending digital photos via cell phones taken off? What was the impact of news coverage of the war in Iraq for wireless news and content? What is the role of devices in selling these services? We also consider the impact of broadband wireless technologies of 2.5G and 3G on sales.

• Moderator: Wireless Week, Sue Marek
• Sun Microsystems Inc., Bill Correll, Corporate Strategy and Development
• IBM, Warren Hart, VP Digital Media Solutions
• National Semiconductor, Gary Adrig, Director, Audio Division Product Line
• Waat Media (Vivid Video Partner), Adi McAbian, Managing Director

*Featured Presentation: eMbience

5:30 - 6:30 - Ballroom B

Driving Revenue with Location-Based Services

High-accuracy location technologies like Global Positioning Systems (GPS) and Time difference of Arrival (TDOA) are revolutionizing how cellular phones and other mobile devices are used for both consumer and enterprise applications - mobile commerce, information services, mobile gaming, fleet management, telematics, sales force automation, navigation and asset tracking. The FCC's e911 mandate, imposed upon wireless carriers, is escalating the deployment of location-based services by wireless carriers. We discuss business opportunities for wireless location-based solutions from the technology providers and carriers deploying these services, as well as the companies providing the mapping and navigation software and content.

• SiRF Technology, Ashu Pande, Director, Wireless Segment
• Tele Atlas, Joseph Berry, Vice President Sales – Geographic Information Systems and Location Based Services
• eMbience Inc., Nimish Shrivastava, President
• LocatioNet Inc., Gadi BenMark, Chief Executive Officer
• NAVTEQ, Robert Gourdine, Director of Customer Marketing
• Moderator: Mobile Enterprise Alliance, Daniel Taylor, Managing Director

*Featured Presentation: Tele Atlas

5:30 - 6:30 - Hiro Room
Wireless Venture Capital Outlook

Venture capital investing and mergers and acquisitions in the wireless arena have reached the highest levels since the crash of the dot coms. With healthy projections from the leading market research firms and a trend towards increased revenues, the mobile and wireless sector is back in favor with the investment community. And for the first time since 2000, IPO's in the mobile arena are beginning to appear on a regular basis. This panel features a veteran team of venture capitalist and I-bankers discussing the hot areas of investing in the wireless space over the coming months and years.

• Qualcomm Venture Partners, Prashant Kantak, Sr. Director Business Development
• Apax Partners, Neeraj Bharadwal, Partner
• Gabriel Venture Partners, Tim Chang, Principal
• VantagePoint Venture Partners, Eric Ver Ploeg, Managing Director
• Moderator: Rutberg Co., Rajeev Chand, Sr. Analyst

*Featured Presentation: HeyAnita 

6:30 - 8:00 - Foyer

Cocktail Party and Product Showcase

Wireless Dealmakers Dinner for Deluxe Ticket Holders
Hosted by Konny Zsigo, WirelessDeveloper Agency and Michael Stroud, iHollywoodForum/MobileTech Forum.
Join us for a Hollywood style dinner designed specifically for networking and dealmaking in an elegant venue at the Hilton. Based on the popularity of using hostesses last year, we will again use professional hostesses to meet and greet attendees, and introduce you to potential partners and clients.

Featured Presentation by NAVTEQ

• Winston Guillory, Senior Vice President, North America Sales

Open to all speakers, sponsors, carriers and attendees who purchase the Deluxe ticket package.

9:15 - 10:00 - Ballroom C

Nokia "The Future of Multimedia for Wireless Devices"

10:00 - 10:10 - Ballroom C

Launching the American Idol Phone

Learn how Octane Technologies is leveraging offshore resources to reduce operating costs by 60 percent.

• Octane Technologies, Sameer Bhatia, Chief Executive Officer

10:10 - 10:40 - Ballroom A

Comics To Go

GoComics publishes a wide range of popular comics for mobile phones, featuring Garfield , Doonesbury, FoxTrot, Ziggy and many more. In this case study, we will share what we have learned about this new medium, and discuss the creative strategies we use to deliver a quality comic experience on small screens. GoComics offers a broad mix of comic strips, wallpapers, greetings and animations, reaching millions of fans worldwide.

• GoComics, Fabrice Florin, Managing Director
• GoComics, Chris Pizey, Managing Director

10:10 - 10:40 - Ballroom B

Monetizing Media Brands in the Mobile Space

The explosive growth of the wireless industry is creating profound revenue generating opportunities for media and entertainment companies. This case study showcases Great American Country’s entry to the marketplace and the vehicles that are critical to developing a commanding presence in the mobile entertainment industry.

• 9 Squared Inc., Brian Casazza, Chief Operations Officer

10:10 - 11:10 - Ballroom C

Developing Visually Rich Multimedia

• NVIDIA, Nick Pandher, Developer Relations Manager, Handheld Products

10:40 - 11:10 - Ballroom B

Targeting Customer Segments with New Wireless Services

This case study provides an example of how carriers and developers can work together to create, launch and market offerings that are uniquely attractive to the carrier's subscribers. Faith West has teamed up with U.S. Cellular to offer a new wireless data service focusing on a very specific customer segment: fans of Christian contemporary, gospel and spiritual music. This study will explore a customer-centric approach to identifying needs and desires of subscribers to take wireless data service to "must have" from "nice to have."

• Faith West, Cindy Lundin Mesaros, Vice President, Marketing 
• U.S. Cellular, Len Landi, Director, Business Development and Strategic Planning, Wireless Data Group

10:40 - 11:10 - Ballroom A

Clear Channel Radio Rocks the Ringtone Market

As the largest radio station broadcasting company in the world, Clear Channel has unprecedented impact on the radio listening audience. With the help of ClearSky Mobile Media, Clear Channel has turned ringtones and wallpapers into a significant radio promotions tool and is now positioned to become a dominant force in mobile content sales.

• ClearSky Mobile Media, Inc. Dean Fresonke, Chief Executive Officer
• Clear Channel Radio, Kim Johnson, Vice President, Sales and Marketing

11:10 - 11:35  - Foyer

Networking Break and Product Showcase

11:40 - 12:30 - Ballroom C  

Hollywood Unwired

Hollywood's leading mobile dealmakers discuss the future of mobile entertainment. This panel will showcase the cutting edge products and services centered around video content on mobile and wireless devices. From streaming video services and content on mobile phones to pocket-sized portable media players, this panel will demonstrate the next generation of mobile video entertainment.  Learn how to negotiate a licensing deal, what works for deployment of mobile services, promotions and advertising, who they're most interested in working with, and what has been the response rate for services launched this past year; how to negotiate deals with studios and publishers, and the role of the developer or technology vendor in negotiations between Hollywood studios and carriers.

• FoxSports.com, John Smelzer, Vice President, Business Development
• EMI Recorded Music, Ted Cohen, Seinor Vice President, Digital Distribution and Development
• News Corp., Lucy Hood, Senior Vice President, Content
• Walt Disney Internet Group, Larry Shapiro, Executive Vice President, Business Development and Operations
• RealNetworks, Mark Donovan, Director, Mobile Services
• Moderator: Michael Stroud, Conference Chair

* Featured Presentation: InphoMatch

11:40 - 12:30  - Ballroom A

Analyst and Market Research Trends

The future of wireless products and services is back in good graces according to the leading wireless analysts. What are the trends that are driving wireless data services, entertainment and content going forward? Who will be the leading carriers and application and content providers? This panel features a veteran team of wireless analysts and pundits that will explore the next killer applications for data and content that will drive increased ARPU for carriers.

• Rutberg Co., Rajeev Chand, Analyst
• Zelos Group, Seamus McAteer, Managing Partner and Senior Analyst

Lunch Program

1:30 - 2:00 - Ballroom A

"Push-to" Technology: Enabling Instant Mobile Communications

"Push-to" technology is transforming the way we communicate - it enables simple, seamless communications that are real-time and relevant for mobile consumers worldwide. Explore the benefits of this compelling technology for mobile operators, enterprise customers and consumers and discover how future innovations from Motorola will take you from "push-to-talk" to "push-to-media" and beyond.

• Motorola Inc., Mike Koenig, Vice President, Converged Communications Operations

2:20 - 3:10 - Ballroom C

Messaging Services and Consumer Marketing

From simple SMS messages telling consumers their daily horoscope to digital greeting cards, images and peer-to-peer content-sharing -- we consider how consumers are reacting to an array of new messaging services. How are they being monetized and integrated into advertising campaigns? What are the technological challenges? Special emphasis on marketing to youth and Europe's messaging experience.

• Mobliss, Brian Levin, President
• InphoMatch, Patrice McAree, Strategic Advisor
• mBlox Inc., Andrew Bud, Executive Chairman
• AGInteractive, Douglass Britt, Vice President, Business Development and Operations
• Moderator, Zelos Group, Seamus McAteer

* Featured Presentation: PangolinSMS

2:20 - 3:10 - Ballroom A

From Hotspots to Hybrid Networks

Wireless LANs will not reach their full potential until they integrate seamlessly with cellular networks and extend far beyond the home and office. New WiMAX deployments and chips capable of handling signals from both wireless LANs and wide area networks could soon make that integration a reality. We consider the promise and obstacles to deploying the next stage in wireless networking.

• WiFi Alliance, Bill Carney, Chairman
• Alvarion, Carlton O'Neal, Vice President, Marketing
• Kineto Wireless, Ken Kolderup, Vice President, Marketing
• Moderator: CEWindows.NET, Chris De Herrera, Webmaster

2:20 - 3:10 - Ballroom B

Emerging Payment Models and Billing Services

As the diversity of mobile data services expands, wireless carriers, infrastructure and content providers are exploring new ways to bill for these services. Integration with existing back-end legacy billing systems is crucial, but simplified payment is even more critical to the consumer. This panel explores the future of wireless e-commerce and the billing mechanisms that are being deployed to address the changes in mobile data service offering. This panel will also explore the security issues that operators and customers face.

• QPass, Tom Trinneer, Vice President, Products
• Openwave Systems, John Robb, Director of Messaging Product Management
• VeriSign Inc., Gerry Christensen, Director of Wireless Business Development
• Moderator, Wireless Innovation Network of British Columbia, Caroline Lewko, President